The U.K. government's Office of Communications, or Ofcom, is up in arms after British music channel WTF TV aired an unedited version of Rihanna's "S&M" video at 11:25 a.m.—when children could be watching!—back in March, which started a controversy in the U.K music Bussinness. The song features a number of saucy images, including the Rated R songbird clad in latex and rubber and whipping a leash-bound Perez Hilton. The moral image represented beyond the song was mainly sexual which pushed the ofcom to request an all UK channels that music videos attend an emergency meeting at headquarters to discuss new guidelines regarding the "acceptability of material in music videos broadcast before 9 p.m."
Unless they haven't notice this, but sex has became the main theme for most songs lately; althought I would understand why it shouldn't be acceptable to have televise that music video at an so early time of the day when 'everyone' could be watching. I still believe that 9 p.m is an early cut time to start televising the music video and instead 10 p.m. should be the cut time.
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